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Transaction Cycle Time

This report shows a history of your site's sales cycles.  The definition of 'sales cycle' is the amount of time between a visitor's initial visit and the visitor's transaction time.  Sales cycles are only recorded for a visitor's first purchase.  Subsequent transactions are tracked in the 'Time Between Transactions' reports.

Terms Used on Report:


Cycle Time


The amount of time between when a visitor first visits the site and when the visitor completes a transaction.